How to read labels

Organic Standard as defined by the Canadian General Standards Board (CGSB) a Federal Government Organization is as follows:
1.1 Foods and other agricultural products shall refer to organic production methods only if they come from a farm system employing management practices that seek to nurture ecosystems in order to achieve sustainable productivity; and that provide weed, pest and disease control through enhancement of biodiversity, recycling of plant and animal residues, crop selection and rotation, water management, tillage and cultivation.
Although there is no specific legislation on what "Natural" is defined as in Canadian Legislation, all of our products follow these guidelines
"Natural"- means that nothing artificial (including flavours) or synthetic (all colours) has been added to our food that would not naturally occur in food. Therefore the food is still consumed for it's natural health benefits, such as naturally occuring vitamins and nutrients (fibre, calcium, etc.)

Deceptive ingredients

Distribution of Sugars
One of the most common tricks is to distribute sugars among many ingredients so that sugars don't appear in the top three. For example, a manufacturer may use a combination of sucrose, high-fructose corn syrup, corn syrup solids, brown sugar, dextrose and other sugar ingredients to make sure none of them are present in large enough quantities to attain a top position on the ingredients list (remember, the ingredients are listed in order of their proportion in the food, with the most common ingredients listed first).

Label Padding
Another trick is to pad the list with miniscule amounts of great-sounding ingredients. Companies pad ingredient lists with healthy-sounding berries, herbs or super foods that are often only present in miniscule amounts. Having "spirulina" appear at the end of the ingredients list is practically meaningless. This trick is called "label padding" and it's commonly used by junk food manufacturers who want to jump on the health food bandwagon without actually producing healthy foods.

Hiding Dangerous Ingredients
A third trick involves hiding dangerous ingredients behind innocent-sounding names that fool consumers into thinking they're safe. Carmine sounds like an innocent food coloring, but it's actually made from the smashed bodies of red cochineal beetles. Of course, nobody would eat strawberry yogurt or drink certain juice products if the ingredients listed, "Insect-based red food coloring" on the label.
Similarly, yeast extract sounds like a perfectly safe food ingredient, however it’s actually a trick used to hide monosodium glutamate (MSG, a chemical taste enhancer used to excite the flavors of overly-processed foods) without having to list MSG on the label. Lots of ingredients contain hidden MSG, virtually all hydrolyzed or autolyzed ingredients contain some amount of hidden MSG.

Don't be Fooled by Product Names
Food names can include words that describe ingredients not found in the food at all. A "cheese" cracker, for example, doesn't have to contain any cheese. A "fruit" product does not need to contain even a single molecule of fruit. Don't be fooled by product names printed on the packaging. These names are designed to sell products, not to accurately describe the ingredients contained in the package.

Ingredient Lists do Not Include Contaminants
There is no requirement for food ingredients lists to include the names of chemical contaminants, heavy metals, bisphenol-A, PCBs, perchlorate or other toxic substances found in the food. As a result, ingredients lists don't really list what's actually in the food, they only list what the manufacturer wants you to believe is in the food.

Trans Fat Reduction
As mentioned in How to Read Labels, under current legslation there is a 0.5 gram loophole for transfats. Companies arbitrarily reduce their serving sizes to miniscule amounts, so as to bring the serving size to 0.5 grams of transfats per serving. In so doing this they can label their product as trans fat free. In order to avoid trans fats do not consume food with "partially hydrogenated oil" in the ingredients.

For complete nutritional information on all of our products please visit